GOALS & VALUES

IRONMAN IS A CHALLENGE. FINDING A CURE FOR MS IS A CHALLENGE.  LIVING WITH MS IS A CHALLENGE.

The RACE4MS Goals:

  1. Raise funds and awareness for the MS Society of Canada.
  2. Raise funds for local chapters of the MS Society that are designed to help those currently living with MS in their own community.
  3. Create a unique, once in a lifetime experience for Race4MS Team Members.
  4. Inspire and create a legacy that continues to contribute to MS initiatives in the years to come.

The RACE4MS Values:

  1. four_valuesIntegrity – Our goal is simple.  We want to use Ironman and endurance sports as a platform to raise funds and awareness for MS.  Our program will be completely transparent and will ensure that every possible penny raised goes directly to MS or MS related initiatives.
  2. Courage – Race4MS is about courage.  It takes courage to do an Ironman but it takes more courage to live optimistically with MS.  It takes courage to go in search of a cure for MS.  It takes courage to commit to a program that requires a significant fundraising goal and a significant physical challenge.  At Race4MS we promote courage.
  3. Teamwork – Race4MS is about teamwork.  As individuals we can accomplish great things, collectively we can reach even higher.  Our goals are lofty and only possible with teamwork.  We want to raise over 100K in 2009 and reach $1 million within 4-5 years.
  4. Challenge- Race4MS is about challenge.  Finding a cure for MS is a challenge.  Living with MS is a challenge.  Ironman is a challenge.  Nothing great was ever accomplished without overcoming a great challenge!
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